The Capital That Ate Wellness Is Going to Eat Your Mushrooms | NYT

Updated 2 years ago

By Jonah Engel Bromwich

Venture capital arrives for psychedelics.
Feb. 28, 2020


Goop, Moon Juice and Daily Harvest are women-led companies oriented toward wellness, that fuzzy intersection of health and well-being. They share an ethos — and also an investor, Able Partners.

“We probably are the first fund to focus exclusively on wellness,” said Amanda Eilian, 42, one of the firm’s two partners.

This focus makes Able a bellwether for the direction in which wellness is headed. So it’s useful to know that it has also invested in Sanctuary (an astrology app), the Coconut Cult (probiotic-infused coconut “yogurt”) and MUD\WTR (a coffee alternative that includes mushrooms).

Now, Able is getting into psychedelics.

Continue reading:
https://www.nytimes.com/2020/02/28/style/venture-capital-psychedelics.html?referringSource=articleShare

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