Updated 3 months ago
Old money maxim: you should only be in the press only a few times over your lifetime, such as birth, marriage, and death.
New money, of course, pursues flash and appearing as wunderkinds on magazine covers. The results are in – on average, those appearing on Forbes’ “30 under 30” have defrauded investors three and a half times more money than they have raised.
But it goes beyond highlighting mere chicanery. It is a somewhat reliable contrarian indicator for performance.
This dynamic has not just been discovered with Forbes’s cringeworthy bellyflopping its way to Millennial relevance – it’s been known for decades. This brutal video explores the history of the business magazine cover kiss of death.
Patrick charitably omitted the women who turned BLM into a get-rich-quick scheme.
Also covered is how easy it is to get journalists’ attention by spamming PR releases. A good part of their job, especially if they are lazy or overworked, is going through press releases sent to them.
